Dear All,
Those interested in participating in the Webinar, please register at
https://connect.dco.dod.mil/ckcspeakers
Hope to meet you there.
Best,
James
| Football Seeks Fans |
Chelsea star Didier Drogba surrounded by fans upon arrival in Kuala Lumpur this July as part of Chelsea’s preseason tour of Asia. Images: Mohd Rasfan/AFP FIFA Club World Cup fails to get Asians excited about Asian football The Manchester United bumper stickers, Real Madrid t-shirts and Liverpool hats that abound on the streets of Jakarta, Mumbai and Beijing illustrate how much Asia loves football. But it is a love that is seemingly reserved only for overseas teams. Local leagues simply do not generate the excitement that the big foreign football leagues do. Given this, when two Asian clubs reached the semi-finals of the FIFA Club World Cup in Japan this week, most football fans in the region were more focused on Barcelona (Spain) and Santos (Brazil), the other two clubs left in the tournament. The FIFA Club World Cup, held annually since 2005, includes representatives from each of FIFA’s six continental football confederations and one local club. The tournament’s global representation is intended to provide a more holistic platform for the world’s best football clubs to do battle than more established continental tournaments such as the Champions League in Europe or the Copa Libertadores in South America. Asian Champions League winners Al-Sadd of Qatar reached the semi-finals of the Club World Cup with a 2-1 victory over African champions Esperance of Tunisia on December 11. Japan’s Kashiwa Reysol also made the semi-finals the same day, defeating Monterrey of Mexico 4-3 on penalties in front of a rowdy home crowd. But for many fans, the real tournament did not start until Barcelona and Santos took to the pitch. The two clubs were granted automatic qualification into the semi-finals. Some take exception to the imbalanced fervour of Asian football fans. A post on the blog, Stop EPL [English Premier League] Colonialism in Asia, earlier this year sums up the situation from a Singaporean point of view. “If fans want to see improvement in the S-League [Singapore’s Professional Football League], they have to be the change themselves and select an S-League team to support,” the post said. “They can buy match tickets, club merchandise and help spread the word about their favourite football club.” “And hopefully with this initiative, we may one day see Singapore move away from EPL colonialism and stand proudly for our own S-league.” European leagues, of course, enjoy the luxury of having the world’s best players to help sell their product. But their popularity in Asia may also be simply due to better marketing. “One part of it goes to the success of [European Leagues]. The other part of it is the outreach and the marketing of the clubs,” said James Dorsey, a veteran journalist who blogs at The Turbulent World of Middle East Soccer. European clubs have successfully projected themselves as global brands, making ample use of the Asian market in the process. Most major European clubs take preseason tours of Asia, playing sold out exhibition matches against various national teams and clubs in Asia. European leagues claim that these tours aid the growth of Asian football. “We’re here and we’re adding interest to the game, adding interest to football generally,” Dan Johnson, the chief spokesperson for the Barclays Premier League, told The Jakarta Post in August during this year’s preseason tours. “I think if you can leave a legacy there as well as generating interest in the game, that’ll develop the game here and we take that very seriously.” Others, however, are quick to point out the flaws of Johnson’s argument. “How can a Chelsea team playing a mishmash All-Star Thai team help the local game, especially when the Thai national team is playing Palestine in a crucial World Cup qualifier?” Anthony Sutton, a football journalist for The Jakarta Postwrote. “It may seem unimportant to Chelsea, with its big money players and its chairman and his fancy yacht, but the qualifiers are important to Thailand. By having Chelsea play in town on the same weekend, it diluted the experience.” Some Asian football leagues enjoy a decent amount of local support. But there is little doubt that many Asian teams could market themselves more effectively. This sentiment was echoed earlier this year by Stop EPL Colonialism in Asia. “Corruption and plain incompetence are issues in Thailand, Indonesia and Malaysia whilst in Singapore there has almost been an unwillingness on the part of the FAS [Football Association of Singapore] to promote their domestic S-League.” Kelvin Leong, the senior manager of corporate communications digital media for the FAS, has a different opinion. “We believe that there is always a following for local football and we have our marketing initiatives that help to entice the fans to keep supporting local football,” Leong told Asia360 News. Leong, however, declined to elaborate upon the marketing initiatives of the FAS. Some Middle Eastern clubs are certainly starting to market themselves more effectively. According to Dorsey, Al Jazira, a small club based in the United Arab Emirates, quadrupled its ticket sales after taking active steps to reach out to fans. Other clubs such as Persepolis in Iran, have massive local fan bases, which can perhaps spark broader followings beyond borders. “These clubs have the potential of becoming — maybe not global brands — but regional brands,” Dorsey said. “If you want to market that properly, you’d probably make some inroads.” For Middle Eastern clubs though, making those inroads in large parts of Asia may be easier said than done due to the manner in which continents are defined by FIFA. Japan and Korea have been the nexus of Asian football for decades. They are not only the two Asian nations to have advanced beyond the group stage of the World Cup on multiple occasions, but also had the distinction of co-hosting the 2002 World Cup, which saw Korea make the semi-finals. Indeed, when Al-Sadd defeated Korean club Jeonbuk Hyundai Motors 4-2 on penalties in the Asian Champions League Final on November 5, they became the first club outside Japan or Korea to win the title. Though some Middle Eastern nations have made waves on the international scene, they are generally not viewed by football fans as “Asian”. “The Middle East has never projected itself that way as such,” Dorsey told Asia360 News. “They [Japanese fans at the Club World Cup] would probably not [cheer for Al-Sadd] because of the Asian perception that the Middle East is not Asia.” |
RSIS presents the following commentary Raising the stakes: Russian military support for Syria by James M. Dorsey. It is also available online at this link. (To print it, click on this link.). Kindly forward any comments or feedback to the Editor RSIS Commentaries, at RSISPublication@ntu.edu.sg No. 181/2011 dated 9 December 2011 Raising the stakes: Russian military support for Syria By James M. Dorsey Synopsis Russia is stepping up military support for Syria; reinforcing its opposition to international efforts to force President Bashar al-Assad to halt his eight-month-old crackdown on anti-government protesters. In so doing, Russia is turning the Syrian crisis into an international test of wills. Commentary RUSSIA IS reinforcing its opposition to international efforts to tighten the economic embargo on Syria by sending a Russian battle group of three vessels led by an aircraft carrier to the eastern Mediterranean. The flotilla, expected in the region at the end of this week, is likely to dock in the Syrian port of Tartus, Russia’s only naval base in the Mediterranean, before the end of the month, according to Russian defence officials. The arrival of the flotilla comes on the heels of the delivery to Syria of supersonic anti-ship Yakhont cruise missiles as part of an agreement signed in 2007 and a Russian promise to go ahead with the training of Syrian personnel in the use the state-of-the-art weapons. As Syria teeters on the brink of civil war, Russia, in sending a flotilla to the eastern Mediterranean and maintaining arms supplies to Syria, is in effect bolstering President Bashar Al Assad’s resolve not to give in to international demands that he halts his brutal eight-month-old crackdown on anti-government protesters. That corner of the Mediterranean is already being patrolled by US 6th Fleet warships led by an aircraft carrier. By raising the bar, Russia is signalling its determination to foil attempts to strangle the Syrian leader’s regime and also hopes to reduce the chances of a military intervention in Syria, possibly spearheaded by Turkey. In a defiant show of force, Syria last week held war games that included test-firing of missiles and air force and ground troop operations. Capitalising on influence in Damascus In an ironic twist, Russia’s breaking of ranks with the international community could position it alongside the Arab League as the only power potentially capable of coaxing Assad to moderate his hard line towards his opponents. Russia has consistently resisted efforts in the United Nations Security Council to condemn Syria as has China, which however, unlike Russia, has declared its support for sanctions imposed by the Arab League. Syria this week conditionally agreed to allow Arab observers into the country to monitor compliance with a government ceasefire in a bid to fend off stepped up Arab sanctions and an Arab push for UN involvement in the crisis. With Syria having repeatedly broken its earlier pledges to halt the crackdown, it remains to be seen how serious Assad is this time around. Moreover, the battle lines in Syria have hardened to a degree that opposition forces may be unwilling to settle for anything less than Assad’s demise. Russia’s defiant resistance to allowing Syria to be internationally isolated is fuelled by the fact that it has far more to lose politically, strategically and economically in Syria than it did in Tunisia, Egypt, Libya and Yemen - the four Arab nations whose autocratic leaders were this year swept aside by the wave of anti-government protests sweeping the Middle East and North Africa. The naval base in Tartus is operated by the Russian military under an agreement signed in 1971 between Syria and the then Soviet Union even though the Soviet Navy’s Mediterranean Fleet was disbanded after the collapse of the Soviet Union. As a result, the port’s floating docks fell into disrepair and Russian naval vessels rarely visited. That changed four years ago when Russia decided to renovate the base and turn it again into its window on the Mediterranean. Some 600 Russian technicians are upgrading facilities, dredging the harbour, and preparing it for Russian Navy port calls of which the Admiral Kuznetsov would be the first. Political risk outstrips economic and strategic stakes Russia’s economic stakes in Syria are equally high. Russia has concluded US$4 billion worth of arms contracts with Syria and has invested some $20 billion in Syrian infrastructure, energy and tourism. Russia’s Stroitransgaz is building a natural gas processing plant and supporting an Arab gas pipeline while Tatneft, which is already pumping Syrian oil, announced earlier this year that it would invest $12.8m in oil exploration near the Iraqi border. If the economic and strategic stakes are high, they pale from Russia’s perspective compared to the potential fallout if Assad’s opponents prevail in the face of a crackdown that has so far cost 4,000 lives, wounded thousands, and led to the arrest of even greater numbers. Russian forces have this year killed some 300 militants in the northern Caucus, a patchwork of ethnic and religious groups where Islamists regularly attack Russian targets. They could well be encouraged by the toppling of Assad. Alternatively, a Syria that disintegrates as a result of civil war could equally inspire militants in Russian republics like Chechnya, Dagestan and Ingushetia. Syrian acceptance of Arab League observers, if implemented, offers Russia the opportunity to align support for Assad with Arab efforts to resolve the Syrian crisis peacefully. The question is whether a negotiated solution that seeks to meet protesters’ demands for an end to repression and corruption and a transition to democracy, is possible as long as Assad remains in office given that the Syrian leader and his cohorts are unlikely to risk a political opening after so much bloodshed. At the very least, Russia hopes that by positioning itself alongside the Arab League as a key player with influence in Damascus it will be able to protect its interests by shaping whatever negotiated resolution is achieved whether or not it maintains Assad in office. The alternative - the overthrow of the Assad regime - would constitute a significant setback for Russia not only in the Eastern Mediterranean but also across the Middle East and North Africa. James M. Dorsey is a Senior Fellow at the S. Rajaratnam School of International Studies (RSIS), Nanyang Technological University. He has been a journalist covering the Middle East for over 30 years. |